Understanding Private Sector Support

As an arts organisation, chances are you have support from the private sector, you’ve had it in the past, or it’s something you’re trying to secure.

To achieve artistic and business objectives arts organisations need to be strategic and have the confidence to plan for the future. Private sector support could help you achieve this.

Watch this video to learn about private sector support and the key differences between philanthropy and business partnerships.

Additional resources


Watch the next video: Becoming Fundraising Ready.


About the presenter

Fiona Menzies CEO, Creative Partnerships Australia

Fiona Menzies commenced as the inaugural CEO of Creative Partnerships Australia in February 2013.

Immediately prior to that, Fiona was the Development Manager at the Wheeler Centre for Books, Writing and Ideas, where she was part of the team that established the Wheeler Centre as Melbourne’s newest cultural institution in 2009.

Fiona’s interest in private giving to the arts began when studying at the University of Melbourne where she completed her Honours thesis on the collecting of Sir Edward and Lady Hayward, whose Carrick Hill estate was gifted to the State of South Australia.  Fiona then completed a Masters degree at the Courtauld Institute of Art in London, again focusing on a donated collection, namely Norman Wilkinson’s designs for a ground-breaking 1914 production of A Midsummer Night’s Dream.

Fiona then took a sidestep into politics where she worked as Adviser then Chief of Staff to two Commonwealth Government Arts Ministers.  During that time, Fiona worked across the arts, cultural heritage and film portfolio, but also continued her interest in giving by playing a key role in the introduction of new measures in the taxation system to increase private sector support for the arts.

Following her time in government and some time out of the paid workforce while looking after small children, Fiona worked in media and communications for a property investment firm, then for a children’s cancer research charity in Melbourne.

Fiona is a trustee of the Gordon Darling Foundation and is on the board of the St Catherine’s School Foundation in Melbourne.  Fiona previously served on the board of the Dame Nellie Melba Opera Trust.