Becoming Fundraising Ready

Fundraising isn’t something you can just dive into.

You need a framework. You need to be structurally, legally and culturally ready to raise funds long term for your organisation. In this video, we outline the key elements arts organisations should have in place for effective fundraising to occur.

Additional resources

Watch the next video: Engaging Your Board.


About the presenters

Melinda Martin, Director, Linden Art 

Melinda is Director of Linden New Art, a leading contemporary public art gallery based in the Melbourne bayside suburb of St Kilda. Since joining the organisation in 2012, she has overseen the development of a new strategic vision and building upgrade to help shape the galleries success. Melinda has over 20 years’ experience working across the private and public sector, including senior roles with the Australia Business Arts Foundation, Anna Schwartz Gallery and Monash Gallery of Art. In 2018, Melinda was awarded a scholarship to join the Women in Leadership Program at Melbourne Business School and in 2017 she travelled to the UK with support from the Gordon Darling Foundation to review a range of donor and community engagement programs in contemporary galleries. Melinda was a member of the Public Galleries Association of Victoria’s Board, serving as Vice President from 2014 to 2016, and chaired their fundraising sub-committee.

Stephen Attfield, Development Manager,  Australian Theatre for Young People

Stephen is the Development Manager at Australian Theatre for Young People. Stephen has more than 15 years’ experience in senior development roles in the corporate and arts sectors. He has worked with some of the best arts organisations in the country, including Sydney Symphony Orchestra, Carriageworks, Sydney Writers’ Festival, Museum of Applied Arts and Sciences and the Australian Brandenburg Orchestra. He loves development and working to build stronger communities.