Sisters Grimm on working their brand
MATCH Lab helped this experimental theatre outfit communicate the value in their work in new ways.
Sisters Grimm are Ashleigh Flanders and Declan Greene. They make queer, comic, experimental theatre that re-addresses representations of gender, race and sexuality.
In 2017, Sisters Grimm were accepted into MATCH Lab and launched their first ever crowdfunding campaign on Pozible, raising an impressive $12,090 from 162 donors.
Their campaign was fun, honest and on-brand, appealing to established and new supporters. With a further $10,000 in matched funding from us, Sisters Grimm are taking their production Lilith: The Jungle Girl to Scotland’s Traverse Festival, held during Edinburgh International Fringe Festival in August – a valuable opportunity to connect to new, international audiences.
Of MATCH Lab’s Raising Money for your Art clinic, Sisters Grimm artist Ash Flanders said it gave him confidence and a new perspective on his work. “The clinic was not only a rare chance to learn vital fundraising skills, it also helped me see the value of my work in a different way.
“This was vital in creating a crowdfunding campaign I could believe in. I even had the confidence to email private donors.”
Thinking of applying for MATCH Lab? All you need to know about eligibility, guidelines and timelines is here.