Barking Gecko Theatre | Plus1 Case Study
Perth-based Barking Gecko Theatre is a leading Australian theatre company that makes uniquely crafted theatre for children and families. In 2020 they embarked on a new three-year strategic plan with a strong focus on increasing private sector fundraising. This project launched the Wonder Club Giving Circle that enabled Barking Gecko Theatre to deepen relationships with mid-tier donors and cultivate relationships for future major donations.
To kickstart their long-term strategy Barking Gecko Theatre applied for Creative Partnerships Australia’s Plus1 matched funding program, which required them to test and hone their key messages, target donors and stewardship of their campaign. They took a personal approach to cultivating relationships with potential donors through one-on-one meetings and set themselves a Plus1 matched funding target of $15,000. The Plus1 program provided Barking Gecko Theatre with the opportunity to leverage their fundraising efforts with potential donors by enhancing their gift through the matched funding model. The program also proved to be an incentive for supporters to become Wonder Club members and see their donations go that extra mile.
Barking Gecko Theatre’s Philanthropy & Sponsorship Manager, Monique Beaudoire, commented, “Our top tip is to set an achievable Plus1 matched funding target. By doing so, you’re more likely to have success with the campaign. This in turn fosters confidence among the team in its capability to raise income from philanthropy – no matter the size of the organisation!”