Webinar | Return on Fundraising Investment with Tiffany Lucas
What is meant by return on investment in fundraising and cost of fundraising? How are these measured and why are they important to track?
In this webinar, presented by Tiffany Lucas, Director, TEL Consultants, you will learn:
- How to conduct an ROI audit of an organisation’s fundraising initiatives;
- How to set targets for fundraising ROI; and
- How and why to report on ROI in fundraising.
This webinar will be useful for professionals working in development (including fundraising, philanthropy, corporate partnerships and events roles) in arts and cultural organisations across Australia. Applicable to arts organisations of any size.
Watch this webinar to learn about how to communicate and report ROI to staff, your Board/Executives, and donors, and the relationship between quick but low ROI activities and slow but high ROI activities. We will go through worked example of ROI and COF calculations, example audits and discuss potential targets for ROI.
About the presenter:
Tiffany Lucas is the director of TEL Consultants, a boutique consulting firm focussed on helping nonprofit arts and cultural organisations articulate their vision and grow their revenue through strategy development, good governance, impact fundraising and Board engagement.
Prior to founding TEL Consultants, Tiffany held Development Director roles in arts organisations in Australia (at Melbourne Theatre Company) and in the US. Before moving into the arts, Tiffany practiced corporate and commercial law for nearly 10 years in the US and Australia.
Tiffany is a Director on the Boards of Dancehouse Inc, Arts Project Australia and Northern Rivers Performing Arts Centre (in NSW). She is the Head of Legal at TEDxMelbourne and serves on the Auxiliaries Executive Committee at the Royal Children’s Hospital. She’s also one of the founders and organisers of Development Professionals Network Victoria (DPNV), an industry group for arts development professionals.
