Stewardship: Creating Relationships for Life Masterclass with Patricia Castanha | Melbourne
Relationships are at the heart of fundraising.
Building and developing productive relationships for your organisation is one of the cornerstones of successful fundraising. Fully engaged supporters – at every level – who connect to your cause will deepen their relationship, become advocates for your organisation and give again. This means how you thank people is a continuous and nuanced process: it demonstrates to donors the impact of their support, becomes a starting point for cultivation for the next ask and, hopefully, enables them to enhance their giving to you.
In this masterclass, globally renowned fundraising expert Patricia Castanha will demonstrate how to review your organisation’s stewardship activities and equip you with the skills to craft a comprehensive, organisation-wide stewardship strategy.
Who it’s for:
Fundraising and marketing professionals, executives, artistic directors, board members, and CEOs within small, medium and major arts organisations who are wanting to:
- Review organisation-wide stewardship activity
- Be reminded of the elements of effective stewardship
- Refresh organisation-wide stewardship strategy
- Consolidate stewardship for more effective fundraising
Please note: These events are limited in capacity, so they are strictly for people working within the arts sector.
What you’ll get:
In this masterclass, we’ll discuss concepts, and examine processes, mechanisms and tactics, to provide a stewardship toolkit you can take back to your day-to-day work and embed in your organisation.
The one-day masterclass will cover:
- Insight into the methodology of a meaningful, whole-of-organisation stewardship strategy
- Embracing complexity to create multi-levelled, tailored, unique donor engagement
- Resources for developing a meaningful stewardship plan for your organisation
- Case studies from the UK
A networking lunch with your peers will be provided.
So that we can tailor the masterclass to attendees, once registered you’ll be asked to complete a brief pre-event survey about your level of fundraising expertise and what you’d like to achieve.
About Patricia Castanha
Patricia Castanha (UK) is a globally renowned fundraising management expert with a wealth of experience in the arts and heritage sectors. Her expertise in revenue and capital fundraising offers a wide range of skills and understanding to clients including English National Ballet, Tate, the Royal Academy of Arts, Lambeth Palace Library, Leeds International Piano Competition, Chelsea Physic Garden and Yorkshire Sculpture Park.
Patricia led the £36 million capital campaign for the Renewal of St Martin-in-the-Fields and is currently working with City & Guilds of London Art School, as well as with the London Symphony Orchestra on London’s proposed new Centre for Music. In a voluntary capacity she chairs National Youth Ballet and was a member of the National Theatre‘s Trusts Working Group during the recent £80 million capital fundraising campaign.