Major Gifts Masterclass | Melbourne
Join us for a full-day, interactive masterclass on incorporating major gifts into your organisation’s fundraising strategy.
Major gifts programs are often overlooked or under-prioritised by arts organisations because they’re seen as the preserve of large institutions with resources to match. There’s also a myth that they’re resource heavy.
But major gifts programs can be transformational, deliver a high return on investment and are essential for long-term sustainability. Arts organisations of all sizes, structures and budgets can build a successful major gifts program and fundraise for a capital campaign.
No matter what “major gift” means or how it’s used in your organisation, this type of fundraising hinges on the development of personal relationships with your donors.
Join us for a full-day, interactive masterclass on incorporating major gifts into your organisation’s fundraising strategy, presented by senior consultants Ann Badger and Clare Pullar of award-winning international fundraising consultancy Marts & Lundy.
You’ll learn how to:
- Allocate your resources for major gift success
- Identify the funding priorities and investable opportunities that will resonate most deeply with major donors
- Develop, test and use an effective donor-focused case for support
- Understand the role of major gifts within capital and other comprehensive campaigns
- Build a prospect pipeline
- Engage major prospects and partner with your CEO and Board
- Successfully ask for a major gift
- Design a transformative campaign, and determine your institutional readiness and what’s required to implement these concepts within your own shop.
Who it’s for*:
Fundraising professionals, executives and CEOs within small, medium and major arts and cultural organisations who are ready to
- establish, grow or energise a major gifts program or capital campaign
- develop their skills in major gift solicitation.
The masterclass will include group discussions, role-plays and individual exercises. You’ll gain insights from examples drawn from around the world; and you’ll walk away with the know-how to develop your institution’s capacity for embracing new opportunities, and an actionable plan to attract strategic philanthropy.
*This masterclass is not suitable for beginners or organisations without a fundraising plan to build on, or those with little knowledge of philanthropy. To learn the basic tenets of arts fundraising, you may wish to attend our Fundamentals of Fundraising workshop. Visit our website for details.
About Marts & Lundy
Marts & Lundy has over 90 years’ experience in philanthropy and helps cultural organisations around the world remain vital and inspirational for generations to come. They have served hundreds of organisations across five non-profit sectors including performing arts organisations, museums, gardens and aquariums. Read more about Marts & Lundy
About Ann Badger
Ann Badger is a recognised leader in advancement within Australia. She works with a range of clients in Australia and beyond to build their fundraising capacity. In addition to over 25 years as a development professional, Ann worked as an educator for leading secondary and tertiary educational institutions in Melbourne for 17 years, which gives her deep insight of the needs and opportunities at play in Australia.
Prior to joining Marts & Lundy in 2013, Ann was Director of Advancement at Ormond College, University of Melbourne, for eight years, and Director of Community Relations at Melbourne Grammar School for more than ten years. In that time she led three successful campaigns and raised over $50 million.
Ann is a Past President of both Educate Plus Vic/Tas and Educate Plus Australasia Inc. and was the recipient of that organisation’s peak award in 2000. She is in demand as a conference leader, running workshops, seminars and making major presentations in Australia for Educate Plus and overseas for CASE — particularly on major gifts fundraising, running successful campaigns and bequest programs. She is a board member of the Melbourne Chamber Orchestra and Melbourne Indigenous Transition School Fundraising Committee.
About Clare Pullar
Clare brings more than 25 years of external relations and fundraising experience in education to Marts & Lundy. She is Adjunct Professor in Practice in Philanthropy at the University of Queensland (UQ). She served as the inaugural Pro-Vice-Chancellor (Advancement) for the University from 2009 to 2016. During her tenure, the cumulative impact of philanthropy on the University was $235 million – from less than $8 million annually in 2010 to $65 million in 2015.
Prior to UQ Clare served the University of Melbourne for 13 years – including 10 years as Director of Advancement with Trinity College, where she led a successful $30 million capital campaign. She also served three years at Melbourne Business School, where she established the School’s first endowed Chair and Scholarship program.
Clare has led the Australian sector through chairing the Go8 Chief Advancement Officers group, which has brought benchmarking in fundraising to the university sector. She has contributed to the development of policy in higher education and international education, and helped shape training courses in order to strengthen the talent pool for Australia and the region.
She is a Board member of the Australian Youth Orchestra and Janet Clarke Hall University of Melbourne. In October 2016, Clare received a Distinguished Alumni Award from LaTrobe University in recognition of her leadership in educational philanthropy.