Knowledge Series 3


13 October 2022 - 24 November 2022




Online via Zoom

Yellow fireworks at night

Knowledge Series 3

Welcome to Knowledge Series 3 for 2022 – a master course of online seminars in arts fundraising. 

We build on the past Knowledge Series and continue to present leading Australian and international experts. The webinars will cover essential fundraising topics contextualised and relevant to the unique Australian cultural landscape, presenting strategies, insights and efficacious tools that will build your expertise in arts fundraising.

At 90 minutes each, the intensive sessions are perfectly structured to complement the high demand work practices of fundraising professionals with short, fortnightly sessions designed to provide tangible value, and be immediately applicable to the workplace.

Who should participate?

Knowledge Series 3 is designed for fundraising professionals, executives, Artistic Directors, Board members and CEOs seeking to enhance their knowledge in fundraising.

Knowledge Series 3 is suitable for professionals at varied levels of experience and expertise looking to expand their fundraising competency and skill set.

Knowledge Series 3 will run from October – November 2022, every second Thursday at 11.30am AEDT.

Each session is delivered online via Zoom. Participants will be sent unique Zoom links prior to each session. The series will be recorded and available on our website shortly after each session.

Individual sessions are $40. Book any 3 or more sessions and receive a 25% discount (discount will be automatically calculated at the final step of purchase).



How to Sell Solutions not Sponsorship Presented by Linda Garnett and Sharon Dann, Stellar Partnerships

We are stepping away from traditional sponsorship. Corporates are moving to the ESG model, and the arts must follow. This interactive webinar will assist you to unpack your organisation’s strengths, assets and uniqueness and create winning solutions for this emerging untapped corporate audience. Led by two of Australia’s leading experts in strategic fundraising from the corporate sector, Linda Garnett and Sharon Dann will show you the ‘solution selling’ approach to grow your partnership revenue.


Exit Interview: Perth Institute of Contemporary Arts’ Philanthropy Story Presented by Amy Barrett-Lennard

After 16 years as Director of the Perth Institute of Contemporary Arts, Amy Barrett-Lennard recently stepped down from the role leaving the organisation in great shape. PICA has been one of the most successful small to medium sized arts companies to build philanthropic support in the West. In this exit interview style webinar, Amy will provide an honest reflection on what it took to design, launch and steward a successful and truly holistic philanthropy program. In an arts company with limited resources what were the most effective strategies and what return on investment can be anticipated.  


Creating a Case for Support that will turn Doubters into Donors Presented by Tammy Zonker and Tom Ahern (USA)

We all need more donors. And we can see many potential donors on the fringes of our organisation. But something seems to stand in the way of that first donation. Research tells us that telling a compelling story and connecting on a deeper level is the key to success. US fundraising superstars Tammy Zonker and Tom Ahern will demonstrate the need and know-how of masterful storytelling to turn these doubters into long term donors.


Fundraising Using Culture Segments Presented by Jo Brehaut, Morris Hargreaves McIntyre

MHM’s Culture Segments is a powerful psychographic profiling system that helps cultural organisations build relationships across every facet of their operation. In this webinar, Jo Brehaut, MHM Director for Australasia, will showcase the application of Culture Segments for fundraisers. She will start with a broad overview of the psychographic nature of the framework, before thoroughly introducing each of the segments; their propensity to ‘give’, and what is most likely to get them to support your cause. This newly gained knowledge will help practitioners shape their program of activity and communications, for maximum return.