MHM’s Culture Segments is a powerful psychographic profiling system that helps cultural organisations build relationships across every facet of their operation. In this webinar, Jo Brehaut, MHM Director for Australasia, will showcase the application of Culture Segments for fundraisers. She will start with a broad overview of the psychographic nature of the framework, before thoroughly introducing each of the segments; their propensity to ‘give’, and what is most likely to get them to support your cause. This newly gained knowledge will help practitioners shape their program of activity and communications, for maximum return.

This seminar is ideal for

Fundraising professionals, Executives, Artistic Directors, Board members and CEOs to develop their fundraising knowledge within the Australian arts and cultural sector.

Details

This Knowledge Series session will be delivered online via Zoom and participants will be sent a unique Zoom link the day prior to the event. The series will be recorded and available for purchase after this session.

About Jo Brehaut

Jo Brehaut is a confident leader and accomplished advocate for audiences, insight and organisational development. Driven by a sincere desire to help organisations build understanding about their audiences and ensure insight is imbedded into strategy, Jo has more than 20 years’ experience across New Zealand, Australian and UK cultural markets. Spending much of her career in senior client-side roles; at Sydney’s Powerhouse Museum, Auckland Museum and the London Science Museum, Jo has real understanding of the unique challenges faced in the sector and a vast amount of experience overcoming these. As Australasian Director for MHM, Jo leads innovative projects across the territory, providing transformative insights and expert strategic advice to ensure client sustainability and growth.

This session is $40. Receive a 25% discount when booking 3 or more sessions in the series:

How to Sell Solutions not Sponsorship Presented by Linda Garnett and Sharon Dann, Stellar Partnerships

13 October 2022

Exit Interview: Perth Institute of Contemporary Arts’ Philanthropy Story Presented by Amy Barrett-Lennard

27 October 2022

Creating a Case for Support that will turn Doubters into Donors Presented by Tammy Zonker and Tom Ahern (USA)

10 November 2022