Knowledge Series 3 | Creating a Case for Support that will turn Doubters into Donors

Tammy Zonker and Tom Ahern (USA)


Tammy Zonker and Tom Ahern (USA)



Past Event , 10 November 2022


$40 or bundle 3 Knowledge Series sessions to receive a 25% discount


Online via Zoom

Knowledge Series 3

We all need more donors. And we can see many potential donors on the fringes of our organisation. But something seems to stand in the way of that first donation. Research tells us that telling a compelling story and connecting on a deeper level is the key to success. US fundraising superstars Tammy Zonker and Tom Ahern will demonstrate the need and know-how of masterful storytelling to turn these doubters into long term donors.


This seminar is ideal for

Fundraising professionals, Executives, Artistic Directors, Board members and CEOs to develop their fundraising knowledge within the Australian arts and cultural sector.


This Knowledge Series session will be delivered online via Zoom and participants will be sent a unique Zoom link the day prior to the event. The series will be recorded and available for purchase after this session.


About Tammy Zonker and Tom Ahern

Tammy Zonker (USA) is recognised as one of America’s top 25 fundraising experts. She is an inspiring international speaker and trainer in the discipline of transformational philanthropy. She has trained, coached, and led nonprofit teams to raise more than a half- billion dollars including a single gift of US$27million. When she’s not speaking at conferences or fundraising, she’s leading webinars, online masterclasses, private workshops, and retreats or training her online membership community of Fundraising Transformers.

In 2016, the New York Times called Tom Ahern “one of America’s most sought-after creators of fund-raising messages.” In 2021, author and respected legacy expert, Richard Radcliffe, said: “Tom Ahern is possibly the greatest non-profit copywriter on the planet.” Tom’s recent cases range from massive campaigns (for Lucile Packard Children’s Hospital at Stanford University; $1 billion goal) to the local community chests. He has authored seven highly-rated how-to books on donor communications and speaks internationally.



This session is $40. Receive a 25% discount when booking 3 or more sessions in the series:

How to Sell Solutions not Sponsorship Presented by Linda Garnett and Sharon Dann, Stellar Partnerships

13 October 2022

Exit Interview: Perth Institute of Contemporary Arts’ Philanthropy Story Presented by Amy Barrett-Lennard

27 October 2022

Fundraising Using Culture Segments Presented by Jo Brehaut, Morris Hargreaves McIntyre

24 November 2022